Revisit before every startup idea

1. Exactly what problem will this solve? (value proposition)
2. For whom do we solve that problem? (target market)
3. How big is the opportunity? (market size)
4. What alternatives are out there? (competitive landscape)
5. Why are we best suited to pursue this? (our differentiator)
6. Why now? (market window)
7. How will we get this product to market? (go-to-market strategy)
8. How will we measure success/make money from this product? (metrics/revenue strategy)
9. What factors are critical to success? (solution requirements)
10. Given the above, what’s the recommendation? (go or no-go)

Accidentally in love

Got a new pup - a beagle. When we found out about her, I was totally against getting one as I thought my film is my pet, but when we saw her, I and Saurabh immediately felt that we wanted her. Now, I am not that much of a dog person. Infact I hate lots of condescending dog owners whom I sometimes run into a petshop (btw pet shops are chors - another blog on that). But it has been one week, she is quite a handful but a superduper cute, sometimes naughty but mostly a loving puppy. Every evening I feel that I am really asking too much of myself, working, shooting, handling people and then after giving her a brisk run in my roof I feel dead. But the love she gives me so much compensates for it.  It's been a week and gradually a strong, beautiful relationship - of a friend, of a parent is blossoming and I am realizing what an amazing thing is happening in my life.

And see this video of Juno - they say a dog becomes like her owner after a while. Now ain't she smart ;)?

P.S:
Advice for new first time dog owner:
- Be patient - invest time in first 4 months - you and your dog will reap the joys for remaining 15-20 years.
- I adopted marker training: http://leerburg.com/markers.htm - used nope (with sharp sound), yes with a friendly sound and after that rewarding a good behavior . In a week she learned sit, down, come, she understands the gestures for going to her bed, tries to pee and poo on paper (am still not 100% successful).
- You don't need full days but you surely need to give her 10-15 mins in morning and 10-15 mins in eve. I share the duty with my husband. It's advisable to teach her fetch command. That tires her without troubling you. I try to really tire her in the morn before I have to go for long hours of work. This puts her to sleep.
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