One day my car was passing western express (bandra to goregaon travel), I saw a poster - probably of Dev.D and it struck me because the designs were not common for hindi posters. They were not out-of-the-world for a person following latest designs but one wouldn't find them in Indian posters.
At that time, I slipped into my fantasy land. I wondered how the poster of any of my film should be, and I was thinking of nature not content as I didnt have a first film in mind then. I thought if my poster would be up on any highway - it should cause traffic jams and minor collisions because the art in it should absolutely fascinate the onlookers. It should be unique, radical yet familier. Like those russian posters I once saw.
And then even in the trailer, if tv is on and if the person is in another room and they hear the trailer they should drop everything and run and look at the trailer. They should feel compelled to share it with everyone and they should feel that they have stumbled upon something great - something that they cannot contain within themselves..it should fill them up with joy and anticipation...
And how should the movie be - after the movie ends - people should feel transformed - something intrinsically, they feel like being better, they feel like changing the world. Maybe they find out what is the purpose of life and value people who love them more...or they realize something significant and meaningful and pertinent - like they are alone sufficient to bring about a change and do a task and they need no one and still can influence everyone...The film touches them in that way - it acts like a catalyst for that internal transformation and awakening.
That's why I like to give a feeling of high through films- a film shld be the best kiss you ever had, best musical symphony you ever heard, best painting you have seen, it should be the highest peak you have climbed, it should feel like victories of decades of hardwork, it should be like LSD, and it should be all of this combined.
I think the medium has the power. I would like to wager that.