Monday, April 25, 2011

why movies will always cost if we continue to use traditional sources of distribution ?!

Earlier movie-making was expensive. So people made lesser movies or rather lesser people made movies. Hence the marketing cost was lower as we had lesser issues of differentiating our movies with other's movies. Or lesser work to establish our brand equity to attract eyeballs. Also you needed to be part of the system to make the movies.

Now since the digital technology has become cheaper, and more portable, people can use videos to shoot guerilla take new non-actors and substantially bring down the cost of making a film.
However the cost of making movie has gone low not just for you but for 1000 others. So they all will make movies. So now the problem is finding an avenue to showcase the film.

Now with low cost films, we neednot stick to traditional medium of distribution.  So the question is - are we ready for non-traditional mediums of movie distribution ? Online, DVD, TV ? But the original problem of having an initial critical mass is still there.

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